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How Local Search Engine Optimization Services Can Help Your Business

When you set out to get new prospects, sometimes you want those prospects to be near you. Particularly for brick-and-mortar businesses, such as legal services and healthcare organizations. This means it’s not enough to just focus on Search Engine Optimization (SEO). You want to focus on local SEO.

Let’s look into how local search engine optimization services can help you reach your target audience and get the clients you’re looking for.

 

local search engine optimization services

What is Local SEO?

Local SEO is the process of creating content, website optimization, and link building that focuses on getting the attention of a local audience. With most consumers using Google to find services they need, local search is crucial to your success.

If a prospect is searching for say, law firms near them, local SEO will enable your location to pop up. This immediately puts you in front of a prospective client.

Without this, you’d be missing out on this traffic that will help you grow your business. Which will establish you as a credible business within your community.

Consumers search for business addresses, hours of operation and phone numbers to get in touch and ask questions or set up an appointment.

If your business isn’t readily found on the Web, you’ll be giving up potential business to competitors and losing a huge portion of your market. Google My Business makes it easy for any business to have a local presence online and start appealing to audiences for free.

Other best practices for building local SEO include appearing on local directory sites and local publications that offer link opportunities such as your local newspaper, schools or chamber of commerce.

How Can It Help Your Business?

Local SEO is similar to organic SEO–the difference being that it has a local focus. On-page SEO, optimized content and effective keywords are all involved. However, these activities should target people who are searching for businesses like yours within the vicinity.  These include geo qualifiers such as state, zip code, and searches for “near me” which will result in results within that area.

Here’s what local SEO can do for your business:

1. Helps Prospects Find You Faster

When someone is in need of immediate products or services, they’ll often pull out their smartphone and search for businesses near them that fill that need. They can even use the search results to easily click on the phone number to get in touch with you right away or send an email–all at the click of a button.

2. Makes You Business More Trustworthy

When your business has a presence on Google, backed by customer reviews, it helps build trust with your audience. This shows that you’re a credible business that has a history of great customer service. Everything they need to quickly form an impression is in front of them–website, reviews, address and more.

3. Reaping the Benefits of Local Search Engine Optimization Services

By optimizing your business not just for SEO, but for local SEO, you’ll establish a better relationship with prospects. You’ll do this by helping them solve an immediate need–simply by making your business more accessible to them.

For small businesses, local search engine optimization services can help establish you as a credible resource within the community. Plus, it’ll aid in the growth of the business.

Above all, get started with a solid SEO strategy with our free SEO evaluation. Click here for your free SEO analysis.

How can I get started with SEO?

The best way to get started, is to find out where you are now.

If you’re ready to find out how you are ranking online, click below to get started with a free SEO Analysis.

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