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Powerful Strategies for Creating a Successful Blog

Starting a blog can be an intimidating idea if you aren’t a writer. You’re an expert at what you do, and you run a successful business, but creating content for a blog might be outside of your skillset. 

In March 2019, websites posted more than 4 million blog posts every day. Many of those posts don’t belong to dedicated “bloggers” who run a blog-intensive website. Today, a successful website and digital marketing strategy require fresh blog content on your business website—no matter your business.

Ready to build a blog for your website? Here’s how to make a successful blog! 

Should I Start a Blog?

Yes! Blog articles help position you as a leader in your field. Whether you run a plumbing business or you’re a property manager, informative blog content helpsdraw new visitors to your website.

When you have a successful digital marketing strategy, more website traffic helps generate more customers! 

How Do I Start?

Don’t overthink it. Start with what you know!

  • What’s your area of expertise?
  • What are some of your customers’ most common questions?
  • How can you answer those questions?
  • What makes your experience, products, or services stand out from the competition?

You can write blog posts about anything pertaining to your business, your customer needs, or popular search topics that lead visitors to your page. 

How Do I Come Up With Content?

Many people think of blogging as a creative outlet—and it can be! When it comes to driving new visitors to your business website, don’t think of your content as “creative” if you don’t think of yourself as a creative person!

Blog content should be well-written, informative, and help convert visitors into new customers. You don’t have to be a former English major or a wordsmith to generate effective blog content, but you do need a strategy and the ability to communicate through the written word. 

Professional, Informative, and Engaging Wins!

Unless the focus of your blog is your creative outlet or audience entertainment, it needs to serve a strategic purpose on your business website. 

  • Be brief. Wordiness will lose readers who found their way to your article through an online search for answers.
  • Be informative. You’re the expert! Impress visitors with your knowledge about your area of expertise.
  • Be correct. Grammar and punctuation matter! Proofread your work before posting. 
  • Be strategic. Use keywords and excellent SEO (Search Engine Optimization) best practices to help online searchers find your blog. 

Writing an effective blog post isn’t about flowery language or prolific paragraphs about a topic. Write at a level that visitors understand, and in a way that instills confidence in them to click your “contact” information and inquire about your products or services. 

Get Help When Learning How to Make a Successful Blog

If creating and maintaining a blog isn’t something you want on your “to-do” list, get help! When learning how to make a successful blog, sometimes outsourcing the strategy (and content creation) is the best solution! 

Focus on what you do best and let SEO Camelion help drive more traffic to your website! 

How can I get started with SEO?

The best way to get started, is to find out where you are now.

If you’re ready to find out how you are ranking online, click below to get started with a free SEO Analysis.

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