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SEO Camelion Defines Local SEO & Key Terms to Help You Grow

In this article you will get a glimpse of our 8-step SEO process and learn the definitions of commonly used local SEO & key terms.  

Did you know there are 3.5 billion searches a day on Google? With Google holding 90.1% of the total search engine market share, Yahoo! and Bing cannot compete. Out of all of the searches performed, an astonishing 75% of people never scroll past the first page of the search engine results page (SERP). 

Search Engine Optimization (SEO) is important to understand because its main goal is to rank a website high on a SERP organically. In this article, we will explain to you just how important local SEO is. Plus, how it works and help you define key terms and phrases used to grow your SEO. By understanding these multiple components of SEO, it can open doors for new business to your company. Continue reading about local SEO & key terms.

Local SEO Definition:

While SEO has the main goal of increasing your ranking, it therefore makes your website more visible to people looking for your products and services. To put it simply, Local SEO is the process of increasing search engine traffic to your website from specific geographic areas. When someone near your business searches for your products or services, SEO guides them to your site. 

How it Works:

A huge component of SEO is content marketing. Content marketing is when you write pages and blog posts to build upon your brand’s reputation and to earn authority. Also, content marketing can allow you to earn links from reputable sources and provide updates from your business to your target audience. 

Content marketing plays into SEO because Google can recognize (crawl for) new content added to a website. Google then pushes the content to those searching for it. The more content you add to your site over time, whether that be a new page or weekly blog post, the better the chance you have in gaining more qualified traffic to your website. 

Many SEO firms, like this one, have a step by step process for on-boarding a new SEO client.

Local SEO & Key Terms

Here is Local SEO & Key Terms:

1. SEO Camelion conducts research and a develop keyword strategy. 

Each piece of digital marketing content has a specific keyword or phrase that it wishes to rank. This keyword can be the name of one of your products, a goal of your business or even your brand name. We take the time to learn the facts of your business and identify keywords people are using to find you online. This lays the groundwork for our content marketing strategy. 

2. SEO Camelion runs your site through a comprehensive site audit. 

A site audit is accessed by one or more highly sophisticated software applications which determine the problem areas on your website. This includes bad coding on the backend, 404 errors, missing content and images, missing descriptions and everything in-between. This helps our experts determine what to fix on your site to be optimized properly. 

3. In the first month, SEO Camelion will optimize your website fully. 

We do this because you cannot simply expect your SEO to make progress with an unoptimized website. The last thing you want is to add new content to your poorly optimized website. It would be like driving a boat with an anchor dragging behind you. You must have an optimized site if you want SEO to work in your favor and perform as well as possible. 

4. After your website is optimized, SEO Camlion will then start blogging. 

Blogging is a form of content marketing where new and relevant content gets written, optimized, approved by you, and published to your site. Each blog can range from 500 to 2,000 words and includes a picture, depending on the package level of SEO you choose. Typically, our clients receive two to four blogs a month. 

5. Every month SEO Camelion earns you backlinks.

As mentioned earlier, backlinks help your website gain authority. It works by referencing other website’s information, such as important statistics, facts and selected keyword phrases to “link back” to your website. Google can determine these online relationships, formulating that if a number of quality links are pointing back to a particular site, then it must have high relevance 

6. Analysis and fine-tuning generate greater results. 

We at SEO Camelion are always looking for ways to improve our client’s SEO. For example, this includes adjusting the keywords based on certain events or promotions your business is currently running. It can also be fine-tuning your content marketing to better fit the needs of your target audience and what they are searching for. 

7. Reporting monthly to demonstrate progress. 

Each month we evaluate how well our SEO clients are doing and send them a detailed report of their traffic, backlinks, pageviews, how your audience is searching for you and much more. We compare year over year each month to account for seasonal shifts, changes to your business, and Google’s algorithm updates. 

8. SEO Camelion re-evaluates SEO every 6 months.

Every six months, we re-evaluate each of our client’s websites and our SEO strategy to ensure we are in compliance with any new Google changes. Additionally, we analyze your keyword strategy to optimize your success. It’s important to note that successful SEO takes time. 

We recommend to our clients that you should participate in SEO for a minimum of 6 months to see significant growth. Of course, the longer you incorporate SEO to your digital marketing strategy, the more successful it will be. For example, one of our SEO clients is a family owned company which has been with us for 10+ years and yet they outrank many national franchises. 

These steps are very condensed and simplified for you to understand just how SEO firms can assist you. Keep in mind that every SEO firm is different, so not every company will have these specific steps or tactics. Choose one that works best for you, who understands your business and treats you more so as a partner, wanting to contribute to your success. 

Here is a list of defined phrases for you to get a better understanding on what SEO is:

  • Targeted Keywords – Words or phrases that are the most relevant and contribute the most to your local SEO. 
  • Website Audit – A full analysis of all the factors that affect a website’s visibility in search engines. Conducted solely for marketing purposes. 
  • Onsite optimization – Enhances your website’s content, targeted keyword density, title tags, internal linking and snippet edits.  
  • Onsite Blog – A tab on your website which features content marketing, news updates from your business and blogging. 
  • Backlinks – An incoming hyperlink from an outside web page to your web page. 
  • Google My Business – Google’s platform for all business which contributes to the optimization, Google reviews, and geographic areas. 
  • Google’s Algorithm ­– A complex system used to retrieve data from its search index to deliver the best possible result to the user. 
  • Local listings – Where else your business is listed online. For instance, this can include Facebook, Yelp, Yext and other online directories. 
  • Syndication – One unique way of earning backlinks. Creates and pushes keyword-rich content marketing to distinctive and high authority websites. 
  • Social Media – An strategic tactic to gain a qualified backlink from your content marketing. We post our client’s blogs on their social media platforms to gain better reach and to communicate with their target audience. 

Comment below if you have any questions about the SEO Camelion process, local SEO & key terms, or about any of the definitions. Contact us to get started.

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