A Brief Guide to Choosing the Right SEO Keywords

Effective online marketing doesn’t have to be for experts only. Anyone that runs their own website can benefit from digital marketing practices to increase their website traffic and search engine ranking. Continue reading about SEO keywords…

One very important technique is Search Engine Optimization (SEO) and keywords. Unfortunately, there are tons of myths out there about what it is and how to do it best. 

In this article, we’ll share the truth with you about SEO keywords and how to choose the right ones for your digital marketing campaign.

Here’s How to Choose the Right SEO Keywords

SEO keywords are words and phrases that help you 1) identify what your potential customers are searching for and 2) will help tell Google which topics you are writing about. 

Keywords are an important factor in SEO ranking. This means that Google will use these keywords to decide where to list your content in the search results. Naturally, the higher up you’re placed, the better. Here’s a brief guide to finding and implementing keywords.

Step 1: Brainstorm

The power of good keywords stems from how well you know your target audience, and how they are searching for your products. 

The best first step is to brainstorm what kind of information people are searching for to look for your product or service. A good tip is to think about what you’d search for yourself.

For example, if people are looking hor garden tools, potential keywords may be garden tools, gardening in the summer, how to make my garden look nice, etc.

Step 2: Identify Specific Keywords

Once you’ve done some brainstorming, its time to identify specific keywords that you’ll place inside your content. There are plenty of tools out there that can help you figure out which ones you’ve brainstormed will work best for you. In fact, here’s a list of ones we’d recommend: 

• Google AdWords Keyword Planner
• Google Search Console
• Ahrefs
• Answer the Public

Most of these tools will help you by providing global and local search volumes for keywords, competition keywords, and (sometimes) an estimated cost per click. In addition, this will help you identify your top keywords to use. The key is to find keywords that a lot of people are searching for, but that don’t have a huge amount of competition.

If you don’t want to invest in a new tool, you can find out which terms people are using to get to your site by using Google Analytics.

Step 3: Implement Keywords in Content

Now that you have your list, it’s time to optimize the content on your website by injecting the keywords in the right place. It’s important to write useful and comprehensivecontent. Google will not reward you for writing gibberish even if it has the best keywords.

Here are the best places to (naturally) inject your keywords: 

• The title of your page
• The meta description
• The first 100 words of your content
• Naturally throughout the content where possible

Your SEO Is Ready to Go

Choosing the right SEO keywords doesn’t have to be hard. You’re ready to start posting optimized content.

Effective online marketing doesn’t have to be for experts only. Anyone that runs their own website can benefit from digital marketing practices to increase their website traffic and search engine ranking. 

One very important technique is Search Engine Optimization (SEO) and keywords. Unfortunately, there are tons of myths out there about what it is and how to do it best. 

In this article, we’ll share the truth with you about SEO keywords and how to choose the right ones for your digital marketing campaign.

Here’s How to Choose the Right SEO Keywords

SEO keywords are words and phrases that help you 1) identify what your potential customers are searching for and 2) will help tell Google which topics you are writing about. 

Keywords are an important factor in SEO ranking. This means that Google will use these keywords to decide where to list your content in the search results. Naturally, the higher up you’re placed, the better. Here’s a brief guide to finding and implementing keywords.

Step 1: Brainstorm

The power of good keywords stems from how well you know your target audience, and how they are searching for your products. 

The best first step is to brainstorm what kind of information people are searching for to look for your product or service. A good tip is to think about what you’d search for yourself.

For example, if people are looking hor garden tools, potential keywords may be garden tools, gardening in the summer, how to make my garden look nice, etc.

Step 2: Identify Specific Keywords

Once you’ve done some brainstorming, its time to identify specific keywords that you’ll place inside your content. There are plenty of tools out there that can help you figure out which ones you’ve brainstormed will work best for you. For instance, here’s a list of ones we’d recommend: 

• Google AdWords Keyword Planner
• Google Search Console
• Ahrefs
• Answer the Public

Most of these tools will help you by providing global and local search volumes for keywords, competition keywords, and (sometimes) an estimated cost per click. This will help you identify your top keywords to use. The key is to find keywords that a lot of people are searching for, but that don’t have a huge amount of competition.

If you don’t want to invest in a new tool, you can find out which terms people are using to get to your site by using Google Analytics.

Step 3: Implement Keywords in Content

Now that you have your list, it’s time to optimize the content on your website by injecting the keywords in the right place. It’s important to write useful and comprehensivecontent. Google will not reward you for writing gibberish even if it has the best keywords.

For example, here are the best places to (naturally) inject your keywords: 

• The title of your page
• The meta description
• The first 100 words of your content
• Naturally throughout the content where possible

Your SEO Is Ready to Go

Above all, choosing the right SEO keywords doesn’t have to be hard. You’re ready to start posting optimized content.

Lastly, would you like further guidance with your online marketing campaigns? We’ve got services ranging from SEO to content optimization. Check them out on our services page.

How can I get started with SEO?

The best way to get started, is to find out where you are now.

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