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Top 3 Most Common SEO Issues with Solutions for Growing Your Ranking

When it comes to SEO and ranking above your competitors in the search engine results page (SERP), you need to maximize every opportunity. How are you actively trying to outrank your competitors? In this article, you’ll learn three critical strategies to use SEO to your marketing advantage so you can outrank your competitors on Google, Yahoo, and Bing. Continue reading about the most common SEO issues with solutions…

It all starts with what you know. Often a website owner thinks that their site is performing well, however, an SEO audit most frequently points out areas for improvement that can drastically improve organic traffic to the site. Do you know your website’s areas of improvement? 

All SEO strategies for existing websites, begin with evaluating where your site stands, before building a strategy to reach your goals. You can find out where your website stands with our Free SEO Audit. Our free resource allows everyone the opportunity to learn more about their website and to fix the areas that require updates. 

Let’s take a look at some of the basic SEO issues of an SEO audit and strategies to fix them…

3 SEO Issues with Solutions:

Issue #1) Low Word Count

Low word count refers to the amount of text on your website page. Google needs enough text on the page to determine what the page is about and rank it for the keywords you are targeting. Anything less than a few hundred words is, considered low word count or thin content. 

If Google doesn’t know what your content is about, it won’t rank your website pages. Worse yet, if your competitor has more words for the same targeted keywords, it will serve their content to answer a website search before it serves your website.

Solution for fixing low word count:

The fix for this SEO issue is to add more content to the pages. An SEO audit identifies the pages which need more content, and when paired with strategic keyword research can improve how your website is found on the web.

When writing content for your website, it is more than just adding words to meet the count. It’s about creating captivating, relevant copy that enhances your products and services with woven keywords that appear naturally. 

Issue #2) Improper H1 Headings or Tags

Most common issue number two is having either missing H1 Headings (or Tags), improper H1 Headings, or duplicate H1 Headings. H1 Headings (or Tags) refer to the structure of a website page. Each website page should have an H1 tag. This can either be the main title of the blog article or your keyword you are trying to rank for. 

H1 tags are the most important page structure element for search engines like Google. The website crawlers prefer content that is structured properly and has a hierarchy when it comes to heading tags. Each page should have only one H1 heading/tag. If you have more than one H1 tag, Google and other search engines might not interpret your information accurately. 

Solution for fixing missing or improper H1 Headings/Tags:

Adding an H1 tag that has been optimized for your targeted keywords will help Google find and serve your content to your ideal clients and customers. An SEO audit identifies H1 Heading and Tag issues, and lets you know which pages are missing an H1 tag and which pages need an edit of the heading to prevent duplicate headings and tags.

If you run your website through an SEO Audit, you can then determine which exact pages on your website need an H1 Heading. Also, the SEO Audit can tell you if you have any duplicate Headings and more in-depth recommendations about your content. 

After all, 20% of websites have missing H1 Tags, 20% of websites have multiple H1 Tags and 15% of websites have duplicate H1 Tags. Don’t let your website be misconstrued by Google due to a simple H1 Tag fix.  

Issue #3) Duplicate or missing Meta-Descriptions

The last issue to discuss revolves around meta-descriptions. The meta-description of a web page lets people know what to expect on the page they may open. Proper meta-descriptions can increase the chance of someone clicking on your content in search results. What happens if you don’t add an optimized and interesting meta-description? 

In this case, Google will typically add the first sentence of the page. For most websites, this will simply not be enough to interest the person searching for your content, and they most likely will not click on your content.

Solution for fixing duplicate or missing Meta-Descriptions:

Take advantage of the SEO boost you can get from meta-descriptions by going through your website and adding a unique meta-description to each page. An SEO audit will identify the pages on your website which require editing of the meta-descriptions and help you to increase the organic traffic to your website.

These are just three of the top issues an SEO site audit can help identify. At SEO Camelion, we focus on building a white-hat SEO strategy that is customized to each client’s goals and needs. 

Did you know we offer a free SEO audit and a phone call to review the audit? Fill out our submission form so you can gain much-needed insights about your website.

Get started today, by defining the issues which may be costing you organic traffic to your website and holding you back from outranking your competitors. Do you have any questions about the most common SEO issues with solutions?

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