S-E-Oh No! 4 Common SEO Mistakes You Need to Avoid

In order to facilitate the success of your brand, you’ll need to establish a strong online presence. After all, you can’t expect to engage with your audience if nobody’s able to find you on their own. Let’s explore common SEO mistakes you need to keep in mind.

Search engine optimization (SEO) is one of the best methods to accomplish this task. But, there are mistakes that people need to watch out for along the way.

Not quite sure how to begin? We’ve got all the info you need.

1. Creating The Wrong Content for Your Audience

As you may expect, it’s imperative that you have a solid understanding of your audience if you want to target them effectively. Otherwise,  all of the work you put in will be in vain.

The better you understand your audience, the more efficiently you’ll be able to create content they’re actually interested in. This means researching attributes like:

Age
Level of education
Geographic location (and time zone)
Hobbies/interests

From here, you’ll have no trouble developing content that your audience finds useful. 

2. Foregoing the Fine Details

 SEO is more than just focusing on the right keywords. Unfortunately, many people forget about meta descriptions, title tags,  etc. While these don’t have much of an impact on your site’s SEO value individually, their influence is notable when you consider all of them together.

So, you’ll need to ensure that you’re properly optimizing your image description, tailoring your meta description to your SEO goals, and otherwise going the extra mile to build your online presence. 

3. Failing to Learn from Past Performance

One of the most powerful tools you have access to is your website analytics. This will provide you with in-depth insight into what’s been working (and what hasn’t).

By not checking this info, though, you’ll never know if your site is performing optimally.  You also won’t be aware of what’s hurting your overall performance.

It’s highly recommended that you thoroughly review your analytics each month to determine what changes you need to make to your SEO strategy.

4. Not Optimizing Your Mobile Formatting

Since nearly 80% of Americans own smartphones,  mobile formatting is something you’ll need to take into serious consideration. It’s also becoming increasingly common to use a mobile device as a primary method of browsing the Internet.

 If your site is difficult to navigate, your loading speeds are slow, or it’s otherwise unpleasant to look at, you’re running a large risk of your user navigating away.

So, be sure that you take the time to ensure your site’s mobile design is as intuitive as possible. 

Avoiding These SEO Mistakes Can Seem Complicated

But the above information will make the process far smoother. From here, you’ll be able to ensure that recognize SEO mistakes long before they become an issue.

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