7 SEO Secrets You Need to Learn

If you are even vaguely familiar with digital marketing, you have probably heard of the phrase “SEO” before. SEO, or search engine optimization, is used to describe any technique that optimizes your business webpages so that they show up on the first page of Google results.

With the vast majority of consumers now using search engines when looking for products and services, it is more important than ever to understand the SEO secrets that can boost your business profile and connect you with the audience that you need to grow. With that in mind, here are seven SEO secrets you need to learn to grow your business in 2021.

1. Keywords Are Still Key

The cornerstones of an effective SEO strategy are still keywords. These are the words that are likely to feature in Google searches of your potential customers. It is important to incorporate these keywords in a natural way, as Google’s algorithm is adept at identifying “keyword stuffing” and penalizing websites that take part in it.

2. Metadata Is Essential

Many business owners forget that meta keywords are just as important when putting together effective SEO techniques. This means adding metatags and captions to all of your images and media, as well as to the backend of your blog posts. This will help get your web content recognized as being of a higher quality.

3. Useability Over Style

Style is important, but the substance is much better. Websites that have been fully optimized to be as mobile-friendly as possible will always have a higher SEO ranking than those that do not work well on mobile. You should perform extensive testing to ensure that your website is user-friendly and everything works as it should.

4. Seek Genuine Connections Over Links

Link building is still a hugely important component of SEO content. However, having links to popular, authoritative websites on your page is not enough. Google algorithms can distinguish between genuine relationships between sites and arbitrary links. Reach out to other website owners to help build a mutually beneficial relationship.

5. Voice Search is Growing

Thanks to the proliferation of home devices such as Alexa and Apple Home, a massively increasing number of all search results are conducted by voice. As a result, websites that use voice-search SEO are performing better than those that do not. This means using keywords and phrases that echo the kinds of phrases used in organic voice search queries.

6. Invest in Long-Form

When it comes to SEO tips, quality is often better than quantity. Instead of creating as much rushed content as possible to fill out your digital presence, you should invest in high-quality, long-form content that provides genuine value for the reader. This will positively affect your SEO ranking in every respect.

7. Audit and Update

Finally, it is crucial to avoid SEO complacency. You should regularly submit your site to an SEO audit to make sure that it is still up to scratch. An SEO audit will check that your links still work, that your keywords are still relevant, and that every page on your site is user-friendly. Failing to do this will result in your SEO ranking slowly falling without you even realizing it.

More SEO Secrets At Your Fingertips

Understanding the SEO secrets used by digital marketing experts is key to getting ahead of the competition and growing your business in the digital space. For this, you have come to the right place. At SEO Camelion, we offer years of results-driven SEO expertise to give your business a competitive edge. Get in touch today to find out what we can do for your website.