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What Are the Different Types of SEO?

Google processes 3.5 billion searches per day. Any of those searches could be related to your business and if you want to show up in the results, you should be engaging in SEO practices. 

Do you want to learn more about SEO?

Perhaps you’re considering optimizing your website, or maybe you just want to find out what all of those terms you’ve heard mean. 

We’re going to break down SEO into categories so that you can understand what it is and how it works. Learn about the main types of SEO and what each of them does to support your website ranking below.

What Is SEO?

SEO, which stands for search engine optimization, makes websites easier for people to use and more understandable for search engines, like Google. The main idea behind SEO is that organic traffic will increase from search engines by making your website show up higher on searches for specific keywords. 

Back when this started over 20 years ago, this process was extremely simple. Now, it’s more complex (and much more popular). 

To optimize a website properly for a search engine, there are hundreds of rules that must be followed. If not, users will not be happy and the search engine ranking factors won’t be met. 

Luckily, SEO has different categories that help us understand the different SEO rules. These types of SEO services allow us to split the entire process into sections.

Types of SEO Services

All types of SEO are not their own processes but are instead smaller parts of the bigger process of SEO. Basically, they are all pieces of the puzzle, but SEO as a whole is the finished picture. 

The types of SEO services available and the questions they tackle are:

  • Mobile – How well does your website perform on a mobile device?
  • Local – How many local clients do you have visiting your website?
  • Technical – What do you do to ensure that the search engine crawlers are able to crawl and index on a website easily?
  • On-Page – How user-friendly is your website and its individual pages?
  • Off-Page – What do you do to promote your website online? 
  • Content – How good is the quality of your content? Can it use improvement?
  • eCommerce – How easy can users navigate your online shop?

The most essential of this group are on-page SEO, technical SEO, and off-page SEO. However, they all play important roles.

We should also note that local SEO is only appropriate if you have a local business. Otherwise, it’s not necessary. 

eCommerce SEO is also only needed if you have an online shop. eCommerce SEO is one of the most complex types on the list. There are more pages that must be optimized for this type of website, and promotion is more difficult.

Do You Need Help With SEO Options?

With these different types of SEO, you’ll be able to rank higher on Google and gain more visitors to your website. More visitors means more business.

Are you interested in learning more about SEO techniques and want to get some help from a reputable business? Our experts are ready to assist you. Contact us today to learn more.

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