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4 Reasons Why SEO Is Important for Companies

Did you know that SEO originated as far back as the late 1990s? Even so, it’s never been as popular as it is now. 

If you’re a business owner, you’ve definitely heard of search engine optimization (SEO), and you may have even been thinking about implementing some changes to your website. 

Are you interested in optimizing your website for search engines, but you’re not sure if it’s worth the trouble?

We are going to list the top 4 reasons why SEO is important for any business below, so keep reading to find out what you need to know before getting started. 

1. More Customers

One of the biggest reasons that a business of any size should be using SEO tactics is to attract more customers. Not only does this mean more business for you, but it also means less business for your competitors.

Your website will be easier to find, and as a result, more people will click on your page to see what you are all about.

Since SEO helps bring in targeted, specific traffic to your website, these people are more likely to want to use your services or buy your products as well.

Even though you’ll have to spend a little bit of time and money to revamp your website, it’s worth it when you make more money as a result.

2. Ease of Use

When you optimize your website to SEO standards, it will be easier for anyone to use. It loads faster, the transitions are polished, and the webpages are user-friendly. 

In the past, SEO was all about search engines. Now, it’s about search engines AND user experience. 

When your website looks good and is not confusing to the user, they are more likely to want to stay on the website. The longer they stay, the more likely they are to buy! 

3. Better Conversion

As we said before, SEO can help your websites load more quickly. They will be easier to read and will work on desktops, laptops, mobile devices, and tablets. 

Because it is an efficient website to use, one of the huge benefits of SEO is that you’ll make more sales.  

Conversion is when someone visits your website and makes a purchase.

Let’s say of 500 visitors to your website, 150 people buy something. The conversion rate is calculated like this:

150 actions / 500 visitors x 100 = 30% conversion

SEO will drive this percentage up, meaning more people are on your website and actually buying your products or services. 

4. Leg up on the Competition

If you are in the same industry as another business, you may have similar products and prices that are almost the same. One of you has an optimized website, and the other does not. 

Since everything else is basically equal, if a user goes onto both websites to compare, they will more than likely pick the optimized website. Remember, the SEO website looks better, it’s easier to use, and it’s user-friendly.

Out of these two businesses, which one is likely to have the increase in sales? The business with an optimized website that people like to visit and use! 

Now You Know Why SEO Is Important for Your Business

SEO is a very powerful tool, and if you’re not already investing in this strategy, it’s time to start now.

If you’d like to learn more about why SEO is important and get some help optimizing your website, contact us today for information on our services. 

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