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What Is SEO?

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic to your site. This is done by an increase in the visibility of a website or a web page to users of a web search engine.

SEO is the improvement of unpaid or “organic” search results.

For example, SEO strategies may target a multitude of searches, including images and videos as well as URL links.

Optimized campaigns consider how a search engine works. Then take into account the computer-programmed and machine learning algorithms that dictate search engine behavior, as well as what people are searching for (user-intent).

SEO campaigns focus on three main components:

  1. First off, there is On-Page SEO Optimization. Optimizing each page of a website with relevant keywords, depth and breadth of content, and page load speed, to provide the best search engine experience and comply with the requirements of existing search engine algorithms.
  2. Secondly, there is Content Marketing. Developing and publishing a series of keyword related articles to provide answers to potential customers and rank higher in the search engine algorithms, by becoming a source for relevant information. Content marketing creates a relationship with the search engines by serving fresh content during an automated crawl of the website.
  3. Lastly, there is Backlink Building. A method of providing backlinks to your website and its content. The more relevant and industry-related backlinks a site has in place, the more trust the search algorithms have in your site and the more likely it is for your website URLs to appear in search engine results.

Why Do You Need It?

Simply stated, SEO matters for your business.

  • SEO increases visibility of your website
  • SEO increases traffic to your website
  • Lastly, it brings you qualified leads for your business

If you want to stay competitive in the world of digital marketing, your business needs SEO.

How can I get started?

In fact, the best way to begin, is to find out where you are at now.

Above all, if you’re ready to find out how you are ranking online, click below to get started with a free SEO Analysis.

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